Holistic | Biodynamic | Organic salon products.

Organic Way (Oway) is the world’s first professional organic hair colour, care and styling line with biodynamic, organic and fair trade ingredients.

Their green chemist's hand select the highest quality formulations to achieve professional results without the use of common salon toxins.

Oway lets you immerse yourself in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.

From Farm to Chair

Oway’s organic salon products take root on their family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature.

Oway insiders call it OrtOfficina.

Here, they grow, pick and distil pure organic extracts, essential oils and hydrolates with zero chemicals, in accordance with biodynamic farming standards.